The global Heat Transfer Vinyl (HTV) market, including PVC HTV rolls, is experiencing significant growth with a projected Compound Annual Growth Rate (CAGR) of nearly 6% between 2023 and 2030. This growth is attributed to the increasing demand for customized and personalized apparel, accessories, and items, with HTV's ease of use and versatility on various fabrics making it popular among hobbyists and professionals alike.